Instagram now has more than 1 billion users worldwide and continues to grow year-over-year.īetween 20, Instagram roughly doubled its revenue for three consecutive years. The app has introduced several key features since the acquisition, including Instagram Ads, Stories, carousel posts, and IGTV. Instagram had recently added Android support, and less than a year later, the company’s next major milestone of 100 million users was achieved.Īs of today, Instagram remains a subsidiary of META, formerly Facebook. The exponential growth achieved by Instagram during its opening stages culminated in Facebook purchasing the company after 18 months for $1 billion. Prominent figures across sports, music, art, finance, and travel, were all spotted using the app in its opening months, which helped capture the attention of fan bases across a variety of modern pastimes. Instagram’s rapid success can be attributed to a strong product-market fit and an effective influencer marketing campaign during its opening stages. The platform’s core team stated in a community post at the time that they had only just now “expanded to 4 team members.” Within its first 2 months, Instagram had attracted its first million users. Instagram was founded by Mike Krieger and Kevin Systrom, and the image-sharing social media app achieved rapid success. This article will dive into the Instagram company's history and detail its importance to the business model of its parent company, Meta (NASDAQ:META). Despite the fact that Instagram itself is not a publicly traded company, there is one key way to gain investment exposure. Unfortunately, Instagram is not a publicly traded company, and there has never been an Instagram IPO date set. Instagram supports more than 1 billion active users around the world, with its image-sharing social media platform being a favored pastime for a huge chunk of the global population.
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